Why do most home based businesses fail before they have even begun? This is a really important question for anybody who is intending to start a home business or join a home business opportunity, to answer before they plunge in. Failing to find an answer to this rather important question will only dramatically increase the chances of failure. Here is the answer. The reason why most people fail is because they cannot sell. Not only that, they hate the mere though of selling. Don’t you? And yet no business can succeed without sales. Let us take a brief look at the typical situation a new home based business owner find themselves in shortly after starting their business. The sad thing to note is that in most cases, when the small business entrepreneur actually embarks on their business, they are usually full of enthusiasm and energy. They start off by trying to sell their product or service to one or two people. They quickly face the reality of rejection and the pain that goes with it. Most of them need face this rejection just a few times and their brief selling career and probably the life of their home business is over for good. It happens all the time and it has probably happened in the few minutes that you have been reading this article to scores of people. So how does one avoid this inevitable path to failure? It is important to start off by joining an already successful home business and taking up the business opportunity offered. The advantage here is that you immediately address one of the biggest problems people have when buying from anyone. And that is familiarity. We all are usually very hesitant to buy from people we do not know or have never heard of before. So if you join an already successful and well known name, you dramatically reduce the chances of rejection, especially that rude rejection from irritated prospects. Then there are some of these business opportunities where there is virtually no selling involved. A turnkey solution which has already served the company and many of the associates who have joined them, very well, is usually available. In fact so detailed are some of these turnkey solutions to selling, that no actual selling is required. You simply follow a series of steps that generates leads and then you follow more steps and some of these leads turn into actual sales. Easy, and it works.